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WHATSAPP MARKETING

WhatsApp messenger is a cross-platform mobile messaging app with the 800 Million plus users worldwide. For sending the messages through WhatsApp required the internet plan which is used by you for emails & Browsing Internet, this makes this application the cheapest way of sending the messages worldwide. WhatsApp is turning out to be a great avenue for small business owners to interact with their current clients and also acquiring new customers. Many stores are using WhatsApp to answer pre-sales queries of potential customers and also to provide valuable after-sales service!

I have been helping small business owners to adopt this new marketing medium and have been designing WhatsApp marketing campaigns for them. You can go through extensive e-book which is about an intro to WhatsApp marketing campaigns for them. You can go through extensive e-book which is about an intro to WhatsApp marketing and how your business can leverage its power to get new clients.

“WhatsApp marketing” is the process of building and maintaining customer relationships through mass messages Campaign activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. Now these days WhatsApp marketing is growing very fast.

1. WhatsApp group and individual sender

This is our main application which gives you the freedom to send
WhatsApp messages i.e. text, images, V- card etc. Our group sender works with an android platform.

The basic features of our application: –

✓ Multi account supported – in our application you can add and operate many accounts.
✓ Account without any limitation
✓ Faster process then other application.
✓ It is more reliable than a web panel as you can check your campaign.
✓ When it is in process also and everything remains on your pc
✓ You can create unlimited channels on your pc.
✓ You can create unlimited channels or you can import file of channels (channels means the virtual or genuine numbers which send messages)
✓ It makes you self-dependent and more confident because all process and working is in your hands.
✓ Easy to operate.
✓ One-time investment.

WhatsApp flexible marketing strategies

• More than 4000 textual communications
• Communication in the form of images
• Communication in the form of videos
• Audio Communications
• Instant delivery
• Instant Branding
• Cheapest communication medium

Fact to be known

This’s probably the reason that WhatsApp is held responsible for 27% of selfies every day shared over social platforms.

Billions of texts, images, videos and audio messages have been sent or received daily via WhatsApp.

The success is dazing especially, when there’re other messaging
tycoons like Google’s Hangouts, We Chat, Snap chat and many more, offering almost the identical features but still, WhatsApp is the one that we check out every morning first.

In 2014, Facebook takes over WhatsApp costing 19 billion dollars, which is surprising where the purchaser has its own messenger but still WhatsApp is the most addicting messaging app today.

Looking at its popularity, many developers have also cropped up its modified versions – YoWhatsApp and GB WhatsApp with a lot of more amazing & exciting features.

Hidden features

• Pin important conversations. …
• Mark important messages. …
• Add desktop shortcut. …
• Fingerprint Unlock. …
• Two-Factor Authentication. …
• New typewriter font. …
• See who you chat with the most.

Keeping the read receipt option disabled, the app ensured the receivers of the messages would not alert the sender whether he or she has read the message.

New features

These new features include separate ringtones for group calls, sticker animation, UI improvements for calls, and the return of the camera icon.

According to WABetainfo, these new features are being tested in the latest beta versions of WhatsApp Android.

According to WABetainfo, these new features are being tested in the latest beta versions of WhatsApp Android.

WhatsApp keeps bringing new features to improve the chat experience of its users. Like last year, this year also the company is going to roll out many new features.

These features are being tested for the last few months. It is expected that a stable update of these features will be released in the coming weeks.

WABetainfo has recently spotted some of the new WhatsApp features for its beta app. You can send text messages for free.

Unlike normal text messaging, where users have to pay for every text message they send, WhatsApp allows users to send text messages for free.

This is the best and most important benefit WhatsApp offers, and it is the main reason why this application has become so popular.

WhatsApp Marketing Strategies And Tips

Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach.

While WhatsApp is different in its reach and features than other messenger apps, it’s important to develop your WhatsApp strategy
alongside your general messaging app marketing strategy.

There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user.

Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing.

Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity is key.

WhatsApp marketing tools

WhatsApp has launched a Business App they say was “built with the
small business owner in mind.” The app is free to download, and currently only available for Android devices. It allows businesses to easily interact with customers by using tools to automate, sort, and quickly respond to messages.

For example, you can save and reuse messages you frequently send, and use these “quick replies” to answer common questions more effectively. You can also set an away message when you’re unable to immediately answer so your customers know when to expect a response. A greeting message can also be set up that welcomes customers to your business.

Social media moves fast and keeping up with the rate of change— new platforms and shifting best practices—can be tough. Learn the fundamental social media marketing skills you need to stay ahead of the pack with free training from Hootsuite Academy.

While WhatsApp isn’t as feature-rich as Facebook Messenger for
marketing, it is moving in that direction. Marketers who create
campaigns that work with—not against—WhatsApp’s unique
characteristics will have an advantage. The lack of advertising and corporate presence on WhatsApp means that early adopters can really stand out—if you do it right.

Why Should You Use Whatsapp For Business?

The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day.

Surprisingly, users of WhatsApp and similar services are willing to engage with businesses. According to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. What’s more, 53 percent of respondents say they’re more likely to shop with a business they can message directly.

If your customers and prospects are young, they’re more likely to be comfortable using messaging apps for their day-to-day communication. A study by Pew Research Center shows that 42 percent of smartphone owners between 18- and 29-years old use messaging apps like WhatsApp, compared with only 19 percent of smartphone owners who are 50 or older.

How WhatsApp Marketing can Benefit Your Business?

Today marketers are concentrating more on messenger apps. When we think of a social media site, we come up with Facebook, Instagram, and Twitter probably. But WhatsApp is the worldwide leader now with more than 1.5 active monthly users. WhatsApp Marketing, its benefits and how it can benefit your business. WhatsApp is a free cross-platform instant smartphone messaging service that relies on the internet for message transmission. WhatsApp app enables people to share text, files, images, videos, and GIFs. It allows you to video call, voice call and chat with other WhatsApp users without any SMS or calling charges.

Based on low cost and fantastic service, WhatsApp for marketing is gaining its popularity in mobile marketing. WhatsApp is the most popular alternative to SMS in 109 countries which is around 60% of the world.

Why Should You Include WhatsApp Marketing in Your Marketing Strategies?

People are Already into WhatsApp. Why not Using it for Business?”

It was about 18.8 million users as WhatsApp audience in 2016 in the United States, and the number is going to be 25.6 million users till 2021.

Facebook acquired WhatsApp in Feb 2014 for 19 billion US Dollars.

WhatsApp is popular outside the United States but now is hitting strong competition from Asian-based social messenger apps such as KakaoTalk, We Chat.

The above graph shows how the number of active WhatsApp users are increasing day by day.

According to the announcement by the mobile messaging app “there were more than 1.5 billion monthly active users on WhatsApp.” which has proved that WhatsApp service is the most popular mobile apps worldwide. Marketing is about considering people. WhatsApp marketing platform can give more audience engagement than any other platform.

It’s high time now to consider WhatsApp for marketing in your business strategies.

• WhatsApp is free, available in 53 languages, currently used by 109 countries and more than 70% WhatsApp users use it on a daily basis.

• Your target audiences, whom you want to convert via WhatsApp Marketing, are already there in WhatsApp.

• More than 90% of the WhatsApp messages are opened and read, so it ensures great engagement.

• According to Nielsen’s Facebook Messaging Survey, more than 67% of the mobile users prefer to chat to communicate in business and prefer shopping with a company whom they can message directly.

• WhatsApp allows creating WhatsApp groups with more than 256 members. So it’s a great opportunity for any business. It’s great for organizing events too.

• WhatsApp for marketing allows you to share your proposals,
business news, and promotions in few seconds. It supports
multimedia content so you can share brochures, videos, links,
audios, catalogs, and any sort of business related information
through WhatsApp.

• WhatsApp for business marketing allows real-time direct
communications with your audience, employees or clients. It’s a
great way to know your audience’s interests and concerns.

The Ways WhatsApp Marketing Can Benefit Your Business

2. Real-Time Service

Real-time customer service here means chat, voice calls, location tracking and video calls. Whatsapp marketing app allows you to get in touch with your user or audience through chat, call, and video and can solve any of their queries easily in few seconds. This allows a loyal relationship with you and your audience. I believe you know what is “WhatsApp Web.” It’s a desktop version of WhatsApp application.

• Open your mobile WhatsApp app.
• Navigate to settings -> WhatsApp Web
• Choose Scan QR Code
• Open a browser on your laptop or desktop and type web.whatsapp.com.
• Hold your phone on to your computer screen to scan the QR Code
• The WhatsApp Clint will get open automatically, and you can see Everything from your WhatsApp app on your computer screen.

You can optimize your communications using WhatsApp web.

Successful WhatsApp Marketing Campaigns

1. Cafe TC Liquor Ticker – The World’s First Ad Ticker on WhatsApp

The Liquor Ticker is a perfect example of a creative and genius WhatsApp campaign. It was implemented by Dentsu Web chutney, India’s leading ad agency, in a Delhi restaurant. The campaign showcased a running ticker instead of WhatsApp status and GIF instead of profile picture. The ticker kept on displaying new logos, promotions, offers, menus, and gigs to contacts who have saved the restaurant’s number. The restaurant created blinking status which was quite enough to attract anyone’s attention. An individual just needs to save the restaurant’s number and update their WhatsApp contact list. Everybody can see the status blinking and go for the offer.

2. WhatsCook – The First Live Recipe Service Via WhatsApp

Offering one-to-one help to anyone can inspire many people and new uses of a product. The concept was marketing through Whatsapp and their WhatsApp campaign was around mayonnaise. They wanted people of Brazil to think mayonnaise as a cooking agent along with a condiment. Hellmann’s in Brazil invited people to submit their phone numbers along with their refrigerators status.

3. Heineken – Road to Final WhatsApp Marketing Campaign

Heineken was looking for an innovative and interactive way to get more customers and engagement. People watching the game can send the word “Champion” to the Heineken WhatsApp number. Heineken would be asked them for five random football trivia questions once they confirmed their age above 18. On correct answers, they would get into the next question and would be added to a draw where they can win the chance to win a lifetime trip.

• Be Creative – Make your WhatsApp marketing campaign unique, interactive, fun and exciting.
• Allow Simple and Clear Instructions – Make your WhatsApp campaign with an easy and transparent flow of instruction to make people understand it.
• Be Engaging and Interactive – Be interactive to your audience. Answer them whenever they have any query.
• Make Your WhatsApp Campaign User Opt-in – Make sure your
audience save your number or contact you first because the numbers can be blocked easily. It’s important for you to encourage user opt-in.

Benefits of WhatsApp Advertising

Let’s see the benefits and scope of WhatsApp in advertising.

WhatsApp is a professional platform to carryout communication with loyal clients. The app has many modern features with regards to business communication. Here are top 10 pro missing scope of WhatsApp for your business expansion.

• Strong Engagement With The Customers

What is Customer Engagement? A Complete Up-to-date GuideOne of the main scopes of WhatsApp for advertising is, it helps for a better and strong customer engagement which is very important for any business. Through crisp messages, it allows for a direct communication between business representatives and customers. Within short span of time, any queries can be answered too. It is one of the best ways to get business leads as the usage of smartphones is increasing. WhatsApp marketing also allows for an engaging marketing campaign by creating exciting videos of the company.

• Team Building

In order to discuss on project updates, new tasks, conference timings etc, WhatsApp can be the right choice. A team built right from the senior manager to the level 1 employee can have good communication through the app. It can also be considered as the good platform to share the ideas, team building tasks, and thoughts etc among the employees to take your business to next level.

• Business Promotions And Ads

One of the best ways to promote your new products and offers at
discounted rates is through WhatsApp. A short description along with your brand/product image, product usage and all about the offers can be sent. Similarly advertisements regarding the products can also be sent like this with eye-catchy e-brochures and company services. Also, you can change the status with your company video or image to get the attention of your targeted people. The digital marketing training Kochi
teaches you in detail about the right advertising techniques, so that your business can reap heights of success.

• Brand Image and Positioning

Personal communication with your customers’ helps you know their exact requirements and can bring some alterations in the marketing strategies as well. Replying to customer queries brings excitement in customers as you will be considered as prompt responding business organization. WhatsApp marketing helps to show customers that you are concerned about making them satisfied in all ways as a popular brand.

• Benefits with Mobile CRM

Apply simple message service on WhatsApp and get the best results and use of mobile CRM. You can share product prices, feedbacks, client requirements and other vital information or close the deal with team members by an effective interaction. If this free messaging platform is used brilliantly, a smooth and effectual business and marketing can be provided for any sized company.

• WhatsApp To Any Numbers Globally

Any WhatsApp user can be connected regardless of the location and this is possible through bulk WhatsApp marketing software. So if a user gets a message on their required product, there is an obvious chance of turning the user to a customer. Thus your products and services can be reached to thousands of people which are considered as one of the best benefits of WhatsApp advertising. But for an effective advertising it is advisable to join digital marketing courses where every nook and corner of digital marketing will be explained in detail.

• WhatsApp Business For Advertising

After acquiring WhatsApp by Facebook, there is a slight different opportunity for advertising: WhatsApp business. Facebook, with its new features could collect the right crowd of audience through particular targeting. Whatsapp can be used by different organizations for different functions. Whatsapp business will be an extra app for business dealings next to normal WhatsApp. Business name, profile, website, description can be set and verified business accounts will get a green check mark too.

• Sending Reminders

Whatsapp business app is reaching its heights by providing reminders on important events, dates associated with the business to the customers. For example, WhatsApp business can be used to send status of flights, important documents etc. to the passengers that paves the way for the scope of WhatsApp advertising. Also, app can be used to remind orders or send payment to the customers.

3. Broadcasts

Creating a specific list of audience by saving the number is all enough for a broadcast message. The message will appear as the personal one and the unknown members in a group can’t  nteract with each other. Customers will feel as a one-to-one communication and can freely clear the doubts as well. This is one of the best ways of WhatsApp advertising. It increases engagement and the process is much similar to Twitter.

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