Introduction To AdSense

AdSense – Getting Started
AdSense_Getting Started

  • How do relevant ads display on my site?

Contextual Targeting
These ads created by advertisers are automatically matched to the content of your site (even if that content changes). Site Placement Targeting Advertisers can bid to appear on your site based on demographics, vertical (topic), geographical location, or audience interest.
Real Time Auction
Ads compete in a real-time auction to appear on your pages, and the winning ads will always be those that will generate the most money for you.

AdSense 1

  • Channels

Channels are like labels that let you group ad units as you choose – for example, by colors, categories, or pages.

Here are a few types of tracking you can do with channels:

• Track performance of a Leader board format on several pages versus a banner format on other pages
• Compare overall ad earnings from your motorcycle pages against earnings from your automobile pages
• A channel to track each of your separate domains, so you can see where your clicks are coming from

While channels can be used to track performance and revenue, they won’t have any effect on your earnings or ad targeting.

There are two types of channels: URL Channels and Custom Channels

URL Channels track the performance of particular pages in your site.

Custom Channels track any ad units you choose to group together, allowing you to get detailed, customized reports. By pasting channel-specific ad code into your pages, you can track a variety of metrics across a range of URLs. Use custom channels to track the performance of different ad formats, for example, or to compare different page topics to one another. You can also turn any custom channel into an ad placement on which advertisers can choose to place their ads

AdSense 2

Google AdSense Flow
GoogleAdsense flow

1. Introduction

If your goal is to make money with your site then I always recommend the simple approach. I know you would love to create something like the next Myspace, but due to all the programming and technical knowledge needed to build and maintain a site like that, it’s not a good idea for the average person.
Even if you are going to pay a programmer to create your site, it would cost you thousands of dollars. I don’t think people realize the amount of resources that go into creating a site that offers user interaction and profiles.
Not to mention you’d probably need dedicated hosting space, which can cost you hundreds of dollars per month. You can forget the $10/month hosting plans.
Yes, these sites look cool on the surface but there are a lot of hidden headaches the average person does not see.
So what do I mean when I say “the simple approach?” using Google AdSense?
The AdSense movement is gaining momentum every day. The driving force in the Google AdSense system is Google’s Ad Words ads. The AdSense program enables website owners to monetize their site and make additional income.
Although Google has made it simple and easy to implement AdSense on your website, you have to spend your time and effort to develop a central theme and the supporting content rich web pages for your website.
As an example, the central keyword theme of your website might be “fishing.” Each associated web page that supports the central theme would have a single unique keyword theme like fishing lures, fishing rods, fishing reels and so forth.
Google uses proprietary algorithms to determine the content theme on each page of your web site with an AdSense box. As a result, each web page, with an AdSense display box, must
have interesting and informative content for your website visitor. Google will determine the keyword theme from the content and display Ad Words ads in the AdSense box that are relevant to the web page keyword theme.
You are paid a portion of the fee paid by the advertiser to Google when a visitor clicks on an AdSense ad.

2. Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the Ad Sense ads served to the website, the website owner is credited for the referral. Google’s AdSense program essentially allows approved websites to dynamically serve Google’s pay-per-click Ad Word results.
Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google’s spider parses the Ad Serving website and serves ads that relate to the website’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain’s ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor’s ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website’s colour scheme.

Google AdSense Full
Google-adsense full

Google AdSense

Google AdSense is an advertising platform using various information about the user viewing the ads, to show him the most relevant ones and by that maximize its own income. The most
common information about the user is his relocation, the languages he speak, his interests and the content of the website he is browsing right now.

 Ad targeting in AdSense

Google AdSense is a great example of a recommender system serving content tailored for every user separately. It recommends advertisements by taking into account the users age, gender,
language, location, and interests. AdSense displays various types of ads − they can be basic text ads, images or even video and much more.

When searching for goods or services, the displayed ad may be the exact solution that user is looking for. Even in contextual targeting in blogs/websites relevant ads can add to the depth
of information user gets from visiting the page. For example, user is reading a blog post on “how to fix your bike’s dynamo”, in addition to the tips on the actual process, by looking into ads, user can have some estimation on the prices and availability of necessary parts and tools, or he might at the end prefer to use a service.

Types Of PPC In AdSense